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Based in Toronto, ON.

Hi, My Name is Cara.

Hi, My Name is Cara.

I grew up on a farm, where hard work and getting my hands dirty were just part of the day. That mindset stuck with me—I thrive on challenges and love curating great experiences, whether it's crafting seamless digital products or hosting a memorable dinner.

As a freelance product designer, I help build strategy through discovery, blending my background in marketing, research, and brand strategy with thoughtful, user-centered design. I’ve worked across fintech, wellness, and education, collaborating with cross-functional teams to bridge business goals with user needs and bring meaningful, data-driven solutions to life.

Header Image
Header Image
Header Image

Skills

Skills

Skills

Research

User testing
User testing
User interviews
User interviews
A/B testing
A/B testing

UX/UI Design

Wireframing
Wireframing
Prototyping
Prototyping
Product Design
Product Design

Strategy

Critical thinking
Critical thinking
collaboration
collaboration
PRODUCT strategy
PRODUCT strategy

My toolkit

My toolkit

My toolkit

My toolkit blends creativity and technology, helping me research, strategize, and collaborate effectively to design impactful solutions.

My toolkit blends creativity and technology, helping me research, strategize, and collaborate effectively to design impactful solutions.

Experience

Experience

Experience

Product Designer

Freelance

Oct 2024 - Present

Product Designer

Freelance

Oct 2024 - Present

Prod. Design

Freelance

24 - Now

Client Business Manager

Wavemaker

Aug 2021 - Sep 2019

Client Business Manager

Wavemaker

Aug 2021 - Sep 2019

Client Business Manager

Wavemaker

21 - 24

Assistant Strategist

PHD Media

Jan 2020 - Aug 2021

Assistant Strategist

PHD Media

Jan 2020 - Aug 2021

Assistant Strategist

PHD Media

20 - 21

Chief Marketing Officer

What's The Deal?

Jan 2018 - Sep 2019

Chief Marketing Officer

What's The Deal?

Jan 2018 - Sep 2019

Marketing Officer

What's The Deal?

18 - 19

Certificates

Certificates

Certificate

Product Requirements

TechFleet

Feb 2025 - Present

Product Requirements

TechFleet

Feb 2025 - Present

Product Req

TechFleet

25 - Now

Agile UX Masterclass

TechFleet

Jan 2025

Agile UX Masterclass

TechFleet

Jan 2025

Agile UX

TechFleet

2025

UX Academy

DesignLab

Aug 2024 - Dec 2024

UX Academy

DesignLab

Aug 2024 - Dec 2024

UX Academy

DesignLab

2024

UX Foundations

DesignLab

Jun 2024 - Aug 2024

UX Foundations

DesignLab

Jun 2024 - Aug 2024

UX Foundations

DesignLab

2024

Education

Education

Education

Bachelor of Commerce

University of Alberta

Sept 2015 - Apr 2019

Bachelor of Commerce

University of Alberta

Sept 2015 - Apr 2019

Bachelor of Commerce

University of Alberta

2019