Research & Analysis:
Conducted competitive research, surveys, and interviews to identify gaps in user engagement. Discovered users pain paints are missing updates about favourite creators and rely on time-consuming searches.
90% of user participants say that directors and actors significantly influence their movie choices
Letterboxd can stand out by enabling users to follow directors and favourite artists, creating a personalized, engaging experience centered on their preferences.
Based on user research, the persona is a movie enthusiast who sees films as a personal escape and enjoys discussing them with friends. They seek to discover new directors to stay connected and deepen their love for cinema.
The empathy map highlights the user's frustration with scattered sources for discovering new directors and missing updates. It emphasizes their desire for a centralized, social platform to stay connected with friends and explore their shared passion for films effortlessly.
Information Architecture:
Based on research findings, we used "How Might We" statements to prioritize features and address user frustrations, pain points, and insights from tree testing.
Defined the solution by identifying key features—enhancing social connections, centralizing movie updates, and implementing notifications—based on user needs and competitor insights. This ensures a focused approach to improving engagement and staying competitive.
User Flow
The user flow accommodates different mental models by providing multiple pathways to access the "Notify About a New Movie" feature. Whether navigating from their homepage, profile, or discovery pages, users can intuitively stay updated on new releases from their followed directors or actors.
Wireframing & Prototyping:
Dove into wire-framing and rapid prototyping to visualize the user flow of following your favourites, enabling quick iterations within a tight timeline.
Simplified pathways to easily access and manage favourite creators.
Usability Testing:
Conducted mid-fi usability testing with 6 target audience users, aligning with research and personas, to validate the flow of the new feature. Based on feedback, refined and revised the feature to better meet user needs.
Refined after feedback to deliver a sharper, more impactful solution.
Clear navigation
Revised copy to provide clear context and guide users seamlessly, eliminating uncertainty about their actions and destination.
Content Hierarchy
Minimized excess white space to prevent confusion with loading errors and updated the 'Coming Soon' section to 'Similar Directors' for better content consistency.
