Sam's Spaw | Case Study
Sam's Spaw | Case Study
Sam's Spaw | Case Study
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Sam's Spaw

Sam's Spaw

Sam's Spaw

Client

Sam's Spaw

Timeline

80 Hours

Services

UX/UI, Brand & Web Design

INDUSTRY

Small Business Owner

  • User Research · IA · Wireframing · Visual Design · Usability Testing

  • User Research · IA · Wireframing · Visual Design · Usability Testing

  • User Research · IA · Wireframing · Visual Design · Usability Testing

View Prototype

View Prototype

View Prototype

Redefining the online experience

Redefining the online experience

Redefining the online experience

Challenge

Challenge

Sam's Spaw relies on social media for bookings, leading to inefficiencies and a disjointed client experience. Managing appointments has become time-consuming, reducing focus on services.

Goal

Goal

Design a streamlined solution for easy scheduling and an improved client experience.

Solution

Solution

Intuitive booking system that streamlined scheduling and improved workflow, making it easier for clients to manage appointments efficiently while attracting more customers.

Research

Research

Research

Client Collaboration:

Collaborating with the client ensured alignment on their vision, enabling us to create a user-focused solution that meets their goals effectively.

Research & Analysis:

Implemented surveys', user interviews and competitor analysis' to discover the pain points for both client and the user. Conducted 5 moderated user interviews with dedicated dog owners to understand their needs and priorities for grooming services. Insights revealed a strong emphasis on trust, quality, personalized care, and convenience, helping align user goals with business objectives for Sam's Spaw.

Key Insights:

Ease of Use: Pet owners want a simple, unified booking process to replace the hassle of using multiple platforms.

Clear Communication: Users value transparency about service details, pricing, and availability.

Scheduling Flexibility: Real-time availability and adaptable scheduling are top priorities.

Trust and Personalization: Reviews and tailored services build confidence and loyalty.

I prefer the convenience of being able to book and pay directly online, rather than having to go back-and-forth with the groomer.

I prefer the convenience of being able to book and pay directly online, rather than having to go back-and-forth with the groomer.

I prefer the convenience of being able to book and pay directly online, rather than having to go back-and-forth with the groomer.

Research revealed that the primary user views their dog as their child and lovingly refers to them as their "fur baby" 🐾
Mapping the Path to a Paw-sitive Experience for Sam's Spaw

Frustrations: Too many pages, unclear CTAs, and insufficient information (e.g., pricing, duration) make booking confusing and tedious.

Opportunity: Streamline the process with clear CTAs, consolidated details, and an intuitive booking flow to reduce friction and boost conversions.

Goals

Goals

Goals

Goals:

Leveraged the research results and goals of the project to guide the prioritization of features. As users currently use social media to book, prioritizing features for a seamless transition.

Information Architecture:

Develop the high level structure and navigation of the website, ensuring a clear and intuitive booking process while aligning with client and user needs. The site map was created collaboratively with the client, informed by research and competitive analysis. We identified key pages—like service map, booking flow, and client information—to address user needs and business goals, ensuring a streamlined and intuitive experience.

Information Architecture:

Develop the high level structure and navigation of the website, ensuring a clear and intuitive booking process while aligning with client and user needs. The site map was created collaboratively with the client, informed by research and competitive analysis. We identified key pages—like service map, booking flow, and client information—to address user needs and business goals, ensuring a streamlined and intuitive experience.

Collaborating with the client, we identified the booking flow for non-clients as the website's top priority. By understanding their needs and goals, we designed a task flow that simplifies the booking process, ensuring it’s intuitive and accessible for first-time users while addressing key business objectives.

DEsignING

DEsignING

DEsignING

Wireframing & Prototyping:

Enhanced the user experience for both desktop and mobile by creating a seamless and intuitive interface across all devices, with prototypes emphasizing the booking flow.

Wireframing & Prototyping:

Enhanced the user experience for both desktop and mobile by creating a seamless and intuitive interface across all devices, with prototypes emphasizing the booking flow.

low-fidelity booking flow for a service, likely related to dog grooming based on your previous context. It outlines step-by-step screens guiding users through the booking process. Key elements include: User Input Forms: Users are prompted to provide necessary details, such as location, service type, and preferences, with clear guidance and field validation. Progressive Navigation: A consistent and mobile-friendly design ensures the process is smooth across devices, minimizing friction for the user. Confirmation Page: A clear success message or checklist validates the user's booking, offering reassurance. Accessibility & Clarity: Features like default lists, dropdowns, and pre-populated fields reduce cognitive load, making the process intuitive.
low-fidelity booking flow for a service, likely related to dog grooming based on your previous context. It outlines step-by-step screens guiding users through the booking process. Key elements include: User Input Forms: Users are prompted to provide necessary details, such as location, service type, and preferences, with clear guidance and field validation. Progressive Navigation: A consistent and mobile-friendly design ensures the process is smooth across devices, minimizing friction for the user. Confirmation Page: A clear success message or checklist validates the user's booking, offering reassurance. Accessibility & Clarity: Features like default lists, dropdowns, and pre-populated fields reduce cognitive load, making the process intuitive.
low-fidelity booking flow for a service, likely related to dog grooming based on your previous context. It outlines step-by-step screens guiding users through the booking process. Key elements include: User Input Forms: Users are prompted to provide necessary details, such as location, service type, and preferences, with clear guidance and field validation. Progressive Navigation: A consistent and mobile-friendly design ensures the process is smooth across devices, minimizing friction for the user. Confirmation Page: A clear success message or checklist validates the user's booking, offering reassurance. Accessibility & Clarity: Features like default lists, dropdowns, and pre-populated fields reduce cognitive load, making the process intuitive.
low-fidelity booking flow for a service, likely related to dog grooming based on your previous context. It outlines step-by-step screens guiding users through the booking process. Key elements include: User Input Forms: Users are prompted to provide necessary details, such as location, service type, and preferences, with clear guidance and field validation. Progressive Navigation: A consistent and mobile-friendly design ensures the process is smooth across devices, minimizing friction for the user. Confirmation Page: A clear success message or checklist validates the user's booking, offering reassurance. Accessibility & Clarity: Features like default lists, dropdowns, and pre-populated fields reduce cognitive load, making the process intuitive.
low-fidelity booking flow for a service, likely related to dog grooming based on your previous context. It outlines step-by-step screens guiding users through the booking process. Key elements include: User Input Forms: Users are prompted to provide necessary details, such as location, service type, and preferences, with clear guidance and field validation. Progressive Navigation: A consistent and mobile-friendly design ensures the process is smooth across devices, minimizing friction for the user. Confirmation Page: A clear success message or checklist validates the user's booking, offering reassurance. Accessibility & Clarity: Features like default lists, dropdowns, and pre-populated fields reduce cognitive load, making the process intuitive.
low-fidelity booking flow for a service, likely related to dog grooming based on your previous context. It outlines step-by-step screens guiding users through the booking process. Key elements include: User Input Forms: Users are prompted to provide necessary details, such as location, service type, and preferences, with clear guidance and field validation. Progressive Navigation: A consistent and mobile-friendly design ensures the process is smooth across devices, minimizing friction for the user. Confirmation Page: A clear success message or checklist validates the user's booking, offering reassurance. Accessibility & Clarity: Features like default lists, dropdowns, and pre-populated fields reduce cognitive load, making the process intuitive.
low-fidelity booking flow for a service, likely related to dog grooming based on your previous context. It outlines step-by-step screens guiding users through the booking process. Key elements include: User Input Forms: Users are prompted to provide necessary details, such as location, service type, and preferences, with clear guidance and field validation. Progressive Navigation: A consistent and mobile-friendly design ensures the process is smooth across devices, minimizing friction for the user. Confirmation Page: A clear success message or checklist validates the user's booking, offering reassurance. Accessibility & Clarity: Features like default lists, dropdowns, and pre-populated fields reduce cognitive load, making the process intuitive.
low-fidelity booking flow for a service, likely related to dog grooming based on your previous context. It outlines step-by-step screens guiding users through the booking process. Key elements include: User Input Forms: Users are prompted to provide necessary details, such as location, service type, and preferences, with clear guidance and field validation. Progressive Navigation: A consistent and mobile-friendly design ensures the process is smooth across devices, minimizing friction for the user. Confirmation Page: A clear success message or checklist validates the user's booking, offering reassurance. Accessibility & Clarity: Features like default lists, dropdowns, and pre-populated fields reduce cognitive load, making the process intuitive.
low-fidelity booking flow for a service, likely related to dog grooming based on your previous context. It outlines step-by-step screens guiding users through the booking process. Key elements include: User Input Forms: Users are prompted to provide necessary details, such as location, service type, and preferences, with clear guidance and field validation. Progressive Navigation: A consistent and mobile-friendly design ensures the process is smooth across devices, minimizing friction for the user. Confirmation Page: A clear success message or checklist validates the user's booking, offering reassurance. Accessibility & Clarity: Features like default lists, dropdowns, and pre-populated fields reduce cognitive load, making the process intuitive.

SOLUTION

SOLUTION

SOLUTION

Booking Flow

Booking Flow

Designed a streamlined booking flow to simplify scheduling and enhance user convenience.

Designed a streamlined booking flow to simplify scheduling and enhance user convenience.

Transparency

Transparency

Created detailed service pages and a groom gallery to build trust and provide clarity for users.

Created detailed service pages and a groom gallery to build trust and provide clarity for users.

Responsive Design

Streamline

Streamline

Users currently book through social media so ensuring the design is responsive on both mobile and desktop was key.

Users currently book through social media so ensuring the design is responsive on both mobile and desktop was key.

Testing

Testing

Testing

Usability Testing:

Conducted mid-fi and hi-fi unmoderated usability testing using Lyssna to validate the designs, incorporating iterative feedback to refine the user experience throughout the process.

View Prototype

Final DEsigns

Final DEsigns

Final DEsigns

Reflection

Reflection

Reflection

Reflecting on the development of Sam’s Spaw, the final outcome was a user-friendly and intuitive platform that successfully simplified pet grooming services while enhancing the overall customer experience.


Through user testing, I observed high task completion rates, overwhelmingly positive feedback, and strong client satisfaction. Users appreciated the ease of browsing services, booking appointments, and tracking their pet's progress within the app, reaffirming the value of its design and functionality.


These insights underscored the app’s potential not only to improve customer satisfaction but also to streamline operations for pet grooming businesses, demonstrating the impact thoughtful UX design can have in addressing user needs and business goals.



  • Let's Work Together ·

Let's Work Together!

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  • Let's Work Together ·

Let's Work Together!

Get in Touch

  • Let's Work Together ·

Let's Work Together!

Get in Touch